- Benchmark customer base and public awareness.
- Develop or strengthen brand equity.
- Develop and implement comprehensive marketing plan.
- Restructure planning and coordination of all park projects, programs, events
and activities to achieve awareness and organization-based goals.
- In the fall of 2012, the Objective One team interviewed branding agencies to assist in the process of reaching our markets and increasing Park District awareness. Topic Design was selected.
- Staff received an invitation and submitted their ideas for review concerning a possible name change for the Hamilton County Park District.
- The team worked with Topic Design to review and analyze UC surveys, Park user surveys as well as market research and other feedback to determine the next steps to build park awareness and reach.
- By December 2012, after several discussions and debates, the Objective One team presented its recommendation to the Park Board of Commissioners for the next step in building Park District awareness. Our recommendation? An improved brand that will change the face of the Park District – a brand that's carefully crafted and developed.
- At the annual staff Kickoff event for 2013, the new brand was presented and announced it would be ready for an official launch in June 2013.
- Strengthen Foundation.
- Expand use of volunteers to enhance services and strengthen relationships with the
- Increase contributions, endowments, partnerships and sponsorships.
- Expand community outreach to build a broader network of support.
- The Hamilton County Parks Foundation continued implementing a capital campaign to fund construction of the Simmonds Family Dog Park at Miami Whitewater Forest, raising a total of $685,000 by the end of 2012.
- The Foundation continued to secure funds for its featured programs, including Legacy Trees, Adopt-A-Bench, Scholarships and Corporate Volunteers.
- Foundation promotional efforts have been successful – the Foundation received almost 500 more contributions in 2012 than it did in 2011, and non-dog park contributions during 2012 were up $107,000 over non-dog park contributions in 2011.
- The Corporate Volunteer Program continues to provide valuable volunteer service as well as financial support to the Foundation. Corporate groups contributed 1,414 hours of service $14,400 to the Park District through the Foundation in 2012. The program also welcomed four new corporate partners – Half Price Books, Hyde Park Landscaping, Banfield Pet Hospital and REI. REI also granted $10,000 to the Foundation for a community based stewardship project which took place at Farbach Werner Nature Preserve.
- Thanks to a new partnership with Kroger, shoppers can now support the Foundation through the Kroger Community Rewards Program with qualifying purchases.
- Assemble team to develop,
coordinate, implement and
- Adopt appropriate sustainability model including principles for management of waste,
energy, environmental systems, and education/outreach.
- Create support for sustainability initiatives in the plan.
- Communicate and Educate program benefits.
- The Green Team has divided into four subgroups to more specifically focus on sustainability initiatives and to increase involvement by additional key staff. These groups include Education, Energy, Land Use/Environmental Systems and Waste.
- The Education group is evaluating current and future programming efforts to prioritize the sustainability message and continues to publish regular Gazette articles.
- The Energy group is has developed five key areas of focus – fuel consumption reduction, idling reduction, water consumption reduction, benchmarking and lighting.
- The Land Use group was successful in securing a $40,000 Ohio EPA grant for storm water improvements at the Winton Centre parking lots. This spring 2013 project includes installation of permeable pavers, rain gardens, and a bio-filtration swale. The project will make Kestrel Pond and Winton Lake a cleaner place for wildlife and recreation.
- The Waste group is working on expanding recycling efforts through increased awareness, waste audits and acquiring additional recycling containers.
- The green effort is beginning to pick up momentum thanks to the ingenuity of individual employees and volunteers. Each is coming up with their own initiatives such as the installation of high efficiency bulbs, reuse of grocery bags to collect pet waste and being mindful of fuel consumption. Bigger things are expected, but even more impressive will be the cumulative effect of all the smaller yet important accomplishments.